The leader in mobile solutions for active aging.
GreatCall helps aging adults live more independent lives by providing health and safety solutions, easy-to-use mobile products and award-winning customer service to caregivers and their senior family members.
Welcome to GreatCall, home of the
original easy-to-use cell phone.
Meet our Executive Team
David Inns | Chief Executive Officer
David Inns is CEO and a member of the Board of Directors of GreatCall, the leader in connected health solutions for active aging. Since its inception in 2006, GreatCall has developed a complete portfolio of products and services that help enable independent aging, including: telehealth services, medication adherence programs, emergency response, fall detection and activity monitoring. GreatCall’s commitment to simplicity and best-in-class service helps the older consumer adopt and enjoy connected health solutions while keeping caregivers up-to-date on their own smartphones with the GreatCall Link app. Under David’s leadership, GreatCall has grown from a startup in 2006 to a company with hundreds of millions of dollars in annual revenue and over 1,000 employees. David is also an Executive Board member of the Consumer Technology Association. He was named EY Entrepreneur of the Year 2016 nationally in the Services category.
Before joining GreatCall, David was Vice President, Consumer Markets for Bell Mobility in Canada where he ran the $1.6 billion consumer market P&L. He was also Vice President, Consumer Marketing for Bell Canada where he ran the $4 billion wireline P&L. David was a Partner at Diamond Management & Technology Consultants, which was bought by PWC in 2010 for $378 million.
Bill Yates | Chief Consumer Officer & CMO
Bill Yates is the Chief Consumer Officer & CMO of GreatCall, the leader in empowering aging consumers and their family caregivers to stay connected, protected and in control of their lives. Bill joined GreatCall in 2007, and has been the driving force behind the company’s vision, successfully transitioning the venture capital-funded startup into a leader in mobile health and safety. Bill has led the sales & marketing team in building a strong product portfolio, including: Jitterbug, 5Star and a suite of health, safety and medical apps, including Urgent Care, GreatCall Link, MedCoach and 5Star. Prior to joining GreatCall, he served as director of marketing for Bell Mobility, one of Canada’s largest wireless carriers. Bill holds an MBA from Wilfrid Laurier University.
Lynn Herrick | Chief Operating Officer
Lynn Kantor Herrick, Esq., is the Chief Operating Officer for GreatCall, a Best Buy subsidiary, and the leading provider of easy-to-use technology services for active aging. In this role, Ms. Herrick has responsibility for GreatCall’s caring centers and the 1,000 employees that staff them, as well as overseeing human resources, logistics, facilities and legal for the company.
Lynn joined GreatCall in 2009 as General Counsel and was quickly promoted into key leadership and operational roles as the company grew. Ms. Herrick added Chief Human Resources Officer to her responsibilities in 2012, taking on oversight of GreatCall’s human resources department and caring centers.
Ms. Herrick’s diverse experience, keen eye and ability to recognize and develop talent, commitment to meaningful work and ability to balance human and business dynamics have been essential to GreatCall’s transformation from startup to $800 million acquisition of Best Buy in 2018.
Through more than 20 years of leadership at innovative, privately held companies and large private law firms, she conveys a unique blend of legal and operational experience that includes a deep understanding of employment law, mergers and acquisitions, business operations, executive leadership, and corporate culture and life cycle.
She graduated from Indiana University School of Law, magna cum laude, and the University of Michigan, with honors.
Dean Williams | SVP, Network Technology
Dean Williams is the SVP, Network Technology of GreatCall, the leader in empowering aging consumers and their family caregivers to stay connected, protected and in control of their lives. Dean joined the company in 2005 to launch the Jitterbug business. Since that time, he has led technology teams in developing Jitterbug, 5Star and a suite of health, safety and medical apps, including Urgent Care, GreatCall Link, MedCoach and 5Star. Prior to joining GreatCall, he worked in software development and product management for a number of early stage and established technology companies. Dean holds a Bachelors degree in Applied Mathematics from the University of California, San Diego.
Bryan Adams | Chief Commercial Officer
Bryan Adams is the Chief Commercial Officer of GreatCall, the leader in connected health for active aging. Bryan joined the company in December of 2016 as a part of the Healthsense acquisition, and now leads the commercial business at GreatCall. As the CTO at Healthsense, he spearheaded the development of the algorithms that lie at the core of the commercial product line today, and his cross-functional work with the engineering, IT, product management, customer service, and clinical service teams turned that technology into a proven service that helps frail seniors age independently. Prior to Healthsense, he was the CTO and founder of a startup in the mobile advertising space, and prior to that he was a Principal Investigator at iRobot, helping them start a healthcare group. He holds a BS, MEng, and PhD in Computer Science from the Massachusetts Institute of Technology.
Anne Murphy | Chief Information Officer
Anne Murphy is the Chief Information Officer of Greatcall, the leader in connected health for active aging. Anne brings more than 25 years of strategic information technology leadership, innovation, and growth experience to the organization.
Prior to joining Greatcall, Anne was Chief Information Officer and Senior Vice President at Banfield Pet Hospital, a division of Mars, Inc., operating over 1000 veterinary hospitals across the U.S. Anne previously held several senior leadership positions at Target in Technology Services, leading technology operations in all U.S. and global locations, as well as application development and multi-unit strategy for much of Target’s portfolio. Anne holds an MBA from University of St. Thomas.