GreatCall, Inc., a leader in wireless services focused on helping its customers stay connected, safe and healthy™, today announced its 5Star Personal Security Service. The service enables GreatCall customers to immediately connect to a certified emergency response agent, 24 hours a day, 365 days a year. The emergency operator arranges appropriate assistance, while providing real-time professional support to the caller.

Most people believe they are safer by carrying a cell phone. 5Star takes this further and turns the cell phone into a personal security device for almost any situation. "While 911 is specifically for emergencies, even then many people hesitate to call when maybe they should," said GreatCall CEO David Inns. "Now with 5Star, anytime you feel threatened, unsafe, are in an emergency, or just need help you can connect to a highly-trained emergency operator that knows who you are and where you are."

5Star is easy to use. The caller simply touches (5) and (*) on their Jitterbug phone to reach the emergency operator. When the operator answers, she immediately knows who the caller is, where they’re located using the latest GPS technology, and their personal profile that may include: emergency contacts, most-frequented locations, vehicle information, health conditions, and medications. The operator will determine the type of emergency, dispatch the appropriate assistance, or connect to 911 or family members for familiar support, while remaining on the line to ensure resolution. The operator will even place a follow up call as the situation warrants.

Traditional personal emergency response services are effective in and around the user’s home and are expensive. Most smart phone applications consist of a panic button, direct dial to 911, or an SMS, email, or call message to personal contacts, which are not that effective in most situations. 5Star provides the freedom to live an active lifestyle and have help immediately available at a very affordable price. Whether you find yourself alone at night, are in an unfamiliar location, have a roadside emergency, are locked out of your home, or are experiencing a medical problem, 5Star is there for you. 5Star will become commercially available in February 2011 for $14.99 per month.

Key Features of GreatCall's 5Star Personal Security Service:

• Simply dial the (5) and the (*) keys on the Jitterbug cell phone to be connected to a specially-trained emergency response team certified by the National Academies of Emergency Dispatch (NAED)
• The 5Star service allows the emergency operator to track the caller's location, using patent-pending enhanced GPS technology, and dispatch the appropriate assistance
• The emergency operator also has access to the customers' Personal Profile, which includes the customer's medications, emergency contacts, preferred locations and more, so they can personally assist with the customers' concern
• Users can easily set up and manage their Personal Profile online at MyGreatCall.com or by calling GreatCall's friendly 24/7 customer service representatives
• GreatCall's 5Star Personal Profile database is secured by SAS70 Type II certified systems to ensure privacy of personal data
• The 5Star service is HIPAA compliant and is not a substitute for 911

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About GreatCall, Inc.

GreatCall differentiates itself as a company of “People You Can Count On” to deliver wireless services focused on helping to keep customers connected, safe and healthy™. The company stands apart from other wireless services providers through its simplified, personalized and humanized approach, as well as its commitment to providing a highquality customer service experience. The company has been widely praised for its ability to deliver the benefits of innovation and technology in a meaningful and easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

GreatCall’s services, apps and cell phone handsets are sold nationwide at leading retailers such as Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry’s Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at GreatCall.com Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.GreatCall.com.