GreatCall Buzz

GreatCall, Inc., the leader in delivering targeted mobile services to people looking for a high-quality and high-touch service experience, was named a winner in this year's CTIA 2010 Hot for the Holidays awards competition, which honors the most innovative and cutting-edge mobile consumer electronics products and applications that are the perfect gifts for this holiday season. GreatCall's Medication Reminder service, which allows users to better manage their health independently and personally, was named the "Hottest Gift for the Health & Wellness Nut."

The GreatCall Medication Reminder service is a unique application that allows users to better manage their health independently and personally. The Medication Reminder service enables users to establish and easily follow their medication schedule, exactly as prescribed by their doctor—all from any of GreatCall’s easy-to-use handsets, including the award-winning Jitterbug J cell phone.

GreatCall's Medication Reminder service enables users to quickly establish and easily follow their medication schedule exactly as prescribed by their doctor. Additionally, users can track adherence to that schedule—all from any of GreatCall's easy-to-use handsets, including the award-winning Jitterbug J cell phone.

On each scheduled call, the customer is asked if he or she has taken the prescribed medications, and every answer given is tracked. By logging into their mygreatcall.com account or calling a 24/7 GreatCall customer care representative, users can access a chart of adherence to each medication. They can even print the adherence chart to share with their physician or a family member, to ensure the prescribed regimen is being followed.

"The Medication Reminder service is an important example of our commitment at GreatCall to always offer meaningful and easy-to-use apps to our customers," said David Inns, GreatCall CEO. "As a leader in bringing mobile health and wellness apps to consumers, this second award from CTIA is a real honor. We feel privileged to be continually recognized by our peers, and it's further evidence that what we offer through our apps—live, 24/7 customer support and personalization— is valued by our customers."

CTIA Hot for the Holidays award winners were announced at CTIA ENTERPRISE & APPLICATIONS 2010, which took place in San Francisco October 6-8. The awards ceremony was hosted by Jon Fortt, technology correspondent for CNBC, and a panel of distinguished journalists and analysts rated the most in-demand products on innovation, functionality, creativity and "hotness."

About GreatCall
GreatCall is the leader in delivering targeted mobile services to people looking for a high-quality, high-touch service experience. The company is differentiated from others through its ability to provide the best customer service experience and relationship possible. The company has been widely praised for its ability to deliver the benefits of innovation and technology in an easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

GreatCall’s cell phones and services are sold nationwide at leading retailers such as Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry's Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at greatcall.com. Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.greatcall.com.

About CTIA Shows
CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA Enterprise & Applications 2010 takes place at Moscone Center West in San Francisco, October 6-8. International CTIA WIRELESS 2011 takes place at the Orange County Convention Center in Orlando, Florida, March 22-24. Visit www.ctiashow.com.

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

At an October 8 ceremony at International CTIA WIRELESS I.T. & Entertainment 2009®, GreatCall, Inc., creators of the Jitterbug cell phone and service, received the CTIA Hot for the Holiday’s “Hottest Mobile Consumer Application” award for their Jitterbug LiveNurse™ service. Hosted by Danny Dumas, associate editor for Product Reviews at WIRED, and Steven Leckart, WIRED contributor, the awards presentation revealed this year’s must-have mobile consumer electronics products and applications. The first CTIA Hot for the Holiday awards was announced during International CTIA Wireless

Jitterbug LiveNurse is an important example of GreatCall’s commitment to offer simplicity seekers a full family of helpful and personalized services that give them the tools needed to more actively manage their own wellbeing. For only $4 per month, Jitterbug LiveNurse provides customers with unlimited access to registered nurses 24 hours a day, who can assist users with tailored health and wellness advice. In conjunction with the live support, customers can also access an audio library featuring up-to-date information on hundreds of health- and wellness-related topics. Integrating these crucial customer service interactions into Jitterbug LiveNurse gives users a complete wellness experience.

“This award from CTIA validates the need for consumer-focused wireless health and wellness services that bring peace of mind to your daily routine,” said GreatCall CEO David Inns, who accepted the award on behalf of the company. “To be recognized by and among our peers for a service that can truly add to and enhance the way consumers manage their own wellness is an extraordinary honor.”

About GreatCall, Inc.

GreatCall is the leader in delivering targeted mobile services to people looking for a high-quality, high-touch service experience. The company is differentiated from others through its ability to provide the best customer service experience and relationship possible. The company has been widely praised for its ability to deliver the benefits of innovation and technology in an easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

GreatCall’s cell phones and services are sold nationwide at leading retailers such as Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry’s Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at www.greatcall.com. Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.greatcall.com.

About International CTIA WIRELESS I.T. & Entertainment 2009®

International CTIA WIRELESS IT & E is CTIA’s fall show focused on mobile business. This event brings together a unique community of enterprise users, carriers, developers and manufacturers to generate dialogue, share ideas and debate the economics of wireless innovation. Visit www.ctiashow.com.

CTIA -The Wireless Association® is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the producer of two annual technology events: International CTIA WIRELESS 2010 takes place in Las Vegas, March 23-25; International CTIA WIRELESS IT & Entertainment 2010 takes place in San Francisco, October 6-8. For more association information, visit www.ctia.org.

San Diego, Calif. – June 30, 2009 – GreatCall, Inc., makers of the Jitterbug cellular phone and service, today announced that company co-founder and Chairman Martin Cooper was honored with a Prince of Asturias Award for Technical and Scientific Research by the Prince of Asturias Foundation in Spain.

The aim of the Foundation is to encourage and promote the scientific, cultural and humanistic values that form part of mankind’s universal heritage, and the Prince of Asturias Awards were created to symbolize the nature and aims of the Foundation. The awards are intended to acknowledge work carried out by individuals, institutions, groups of people or groups of institutions whose achievements are exemplary at an international level.

Martin Cooper was recognized for his contributions in mobile telephony. A pioneer in the wireless communication industry, Cooper, in a continuing career spanning over 50 years, introduced many breakthroughs in the wireless industry; he invented the first handheld mobile telephone in 1973. The Foundation credits Cooper’s work as contributing significantly to the great technological advances in human communications, which has given rise to a connected world, free from geographical or temporal barriers.

“It is an honor to accept this prestigious award on behalf of the many people who inspired me and worked alongside me in the application of wireless technology to improve the lives of people throughout the world,” said Cooper. “Half the people on Earth now use cell phones. This is the beginning of a future in which wireless technology connects us all with resulting improvement in productivity, education, entertainment, safety, and with a revolutionized approach to health.”

The Prince of Asturias Foundation named the invention of the mobile phone as among the greatest technological innovations of our time, revolutionizing the way that millions of people communicate worldwide and contributing decisively to the advancement of knowledge.

Following a 30 year career at Motorola, where he invented the portable cell phone, Cooper co-founded the company Cellular Business Systems, which soon dominated the mobile telephony market. In 1992 he co-founded ArrayComm, the world leader in intelligent antenna technology, of which he is executive chairman. In 2006, Cooper and his wife Arlene Harris, often referred to as the “First Lady of Wireless” for her contributions to the telecommunications industry, founded GreatCall, makers of the perfectly simple Jitterbug cell phone and service.

In addition to his work for Motorola and ArrayComm, Cooper has participated in the spectrum allocation process with the U.S. Department of Commerce and the Federal Communications Commission and has testified before the U.S. Senate on this subject. He formulated the Law on Spectrum Efficiency, also known as Cooper’s Law, which states that the maximum amount of information that is transmitted over a given amount of radio spectrum doubles every 30 months. He has received numerous awards and honors, including the IEEE Centennial Medal.

This year a total of 40 candidates from more than a dozen countries were considered for the award. Eight Prince of Asturias Awards are bestowed each year in categories spanning Art, International Cooperation, Social Sciences, and Sport.

About GreatCall, Inc.

GreatCall is the leader in delivering targeted mobile services to people looking for a high-quality, high-touch service experience. The company is differentiated from others through its ability to provide the best customer service experience and relationship possible. The company has been widely praised for its ability to deliver the benefits of innovation and technology in an easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

GreatCall’s cell phones and services are sold nationwide at leading retailers such as Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry’s Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at www.greatcall.com. Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.greatcall.com.

About The Prince of Asturias Awards
The Prince of Asturias Foundation established the Prince of Asturias Awards in 1981. They are presented every year at a grand ceremony held in Oviedo, the capital of the Principality of Asturias, by His Royal Highness the Prince of Asturias, who is the Honorary President of the Foundation.

Today’s Caregiver, the first national magazine for all family and professional caregivers, and caregiver.com announced the 2009 Caregiver Friendly® Award recipients. The Caregiver Friendly® Awards are designed to celebrate products, services, books and media created with the needs of caregivers in mind.

The Jitterbug cell phone and service was named a winner in the Product category of The Caregiver Friendly® Awards.

Since its November 2006 debut, the Jitterbug cell phone has been praised for its high-touch customer service and smart features. The Jitterbug phone is easy to use and operator and web services are tailored to provide customers and caregivers with personalized support. Live operators are available to assist users 24 hours a day, and answer each call with a friendly, personalized greeting. Additional simple and helpful features include a patented design that delivers clear sound by reducing outside noise, large, backlit buttons and a bright screen and large text that provide an especially easy-to-use and customizable service experience.

Awards will be presented at Today’s Caregiver magazine’s Fearless Caregiver Conference, to be held in Fort Lauderdale, FL.

Award winners will also be profiled in the July/August issue of Today’s Caregiver and on the magazine’s website, caregiver.com.

“We’re very proud to be named ‘Caregiver Friendly,’ as this award truly acknowledges our company’s commitment to our customers and to their care,” said Arlene Harris, Jitterbug founder and Chairwoman. “Whether for a child, an in-need friend or family member, our phones and services provide peace of mind by helping our customers stay independent, and most importantly, connected.”

The Jitterbug cell phone’s unique healthcare applications, like the new LiveNurse offering that gives customers 24-hour access to registered nurse practitioners for medical advice, makes the service even more valuable to caregivers and their loved ones. While still in testing, Jitterbug is also leading a wireless health revolution with a medication reminder program that will soon be added to the company’s growing optional-services lineup.

“The average caregiver is responsible for over $40,000 in health related expenditures each year, in either personal or directed funds,” says Gary Barg, Today’s Caregiver magazine’s Editor-in-Chief. “This award is designed to help family caregivers recognize and reward those organizations who will care for them in as committed a manner as they care for their loved ones.”

About The Caregiver Friendly Awards:

Caregiver Friendly® Awards are presented by Today’s Caregiver magazine to celebrate outstanding books, media, products and services designed with the best interest of the family caregiver in mind. Today's Caregiver magazine, launched in 1995, is published by Caregiver Media Group, which also produces the Fearless Caregiver Conferences, www.caregiver.com and The Fearless Caregiver book which teaches caregivers how to become their loved one’s fearless advocates within the healthcare system.

About GreatCall, Inc.

GreatCall is the leader in delivering targeted mobile services to people looking for a high-quality, high-touch service experience. The company is differentiated from others through its ability to provide the best customer service experience and relationship possible. The company has been widely praised for its ability to deliver the benefits of innovation and technology in an easy-to-use format. GreatCall has received prominent national media accolades from the Wall Street Journal, BusinessWeek, The New York Times, Washington Post and major TV broadcast networks.

GreatCall’s cell phones and services are sold nationwide at leading retailers such as Best Buy, Sears, Sears Hometown Stores, Radio Shack Dealer Franchise, Fry’s Electronics and ShopKo, as well as direct to consumers at 1-800-918-8543 and online at www.greatcall.com. Service coverage includes the U.S. and Canada. GreatCall is located in San Diego, CA. For more information, please visit www.greatcall.com.

The I Award is a program created by TripleTree to identify companies that have developed and are delivering technologies and services in wireless health that reduce healthcare costs and improve healthcare outcomes for consumers. For 2009, recognition was presented in three categories:

• Best Clinical Application — Best mobile or wireless life science solution that enriches clinical care.
• Best Consumer Experience Solution — Best mobile or wireless experience to the consumer or patient.
• Best Operational Effectiveness Solution — Best mobile or wireless solution for reducing costs and improving operational efficiency.

Rob McCray, Chairman of the Wireless-Life Sciences Alliance (WLSA), said that by expanding the search for the best wireless health products and services in the world the I Award is a strong addition to the annual Investor’s Meeting and Convergence Summit that WLSA conducts in La Jolla.

The three winners announced at the Wireless-Life Sciences Alliance (WLSA) Summit this week were:

BEST CLINICAL APPLICATION
Proteus Biomedical
Andrew Thompson, Co-Founder & CEO

Electronically observed pharmaceutical therapy platform.

Proteus Biomedical develops intelligent medicine products internally and in partnership with device, pharmaceutical and biotechnology companies. These products address therapeutic areas where disease management complexity, patient monitoring requirements, therapeutic efficacy, and poor patient adherence create large clinical and commercial opportunities. The company currently has three products in development that target cardiac disease and heart failure, including a program in Cardiac Resynchronization Therapy in partnership with a world-leader in cardiovascular implantable devices. Proteus is a privately-held company headquartered in Redwood City, CA.

BEST CONSUMER EXPERIENCE
Great Call / Jitterbug
David Inns, CEO / Arlene Harris, Founder & Chairwoman

Jitterbug; simple cell phone with 24-hour live service.

Great Call's Jitterbug is in the business of simplifying cell phone service to provide a web and operated assisted platform to deliver superior cellular phone service and then to provide a variety of health applications and other lifestyle applications that appeal to simplicity oriented consumer. The technically challenged are often the same consumers who are driving health care costs up. Jitterbug is focused on the appropriate application of technology that will ensure consumers receive support

BEST OPERATIONAL EFFECTIVENESS
IntelliDOT
Jim Sweeney, CEO

Wireless workflow manager connecting caregivers with information systems.

The IntelliDOT system is a best-of-breed wireless workflow manage that connects caregivers with the information systems they need at the point-of-care. Designed by nurses for nurses, the IntelliDOT system enables clinicians to perform safety checks and safely administer and document medications at the bedside using a lightweight handheld device. IntelliDOT is privately held and headquartered in San Diego, CA

Following an online nomination call, 12 finalists among dozens of wireless health companies were selected to compete for the award. The 12 finalists were:

• BeWell Mobile –Disease management applications via text messaging on cell phone
• CellTrak Technologies – Homecare automation with GPS cell phones
• Diversinet – Health information transparency in partnership with AllOne Mobile
• Epocrates – Rx Drug and formulary reference
• GreatCall – Jitterbug; simple cell phone with 24-hour live service
• IntelliDOT – Wireless workflow manager connecting caregivers with information systems
• MedApps – Mobile wireless health monitoring
• MicroCHIPS – Continuous glucose management system
• PhiloMetron – Passive weight management platform
• Proteus Biomedical – Electronically observed therapy platform
• Tagnos – Patient flow management applications
• Triage Wireless – Wireless telemetry/vital signs monitoring

Each finalist presented their solutions at this year’s Wireless-Life Sciences Alliance (WLSA) Investor’s Meeting on May 12, 2009 in LaJolla, CA. One nominee in each category received the I Award at the WLSA Convergence Summit on May 13, 2009.

TripleTree is an independent, middle market investment bank focused on mergers and acquisitions, capital formation and strategic advisory services for healthcare and technology firms. TripleTree, LLC, along with Qualcomm and Johnson & Johnson is a founding member of the WLSA. The WLSA Investor’s Meeting and Convergence Summit were co-chaired by Paul Jacobs, PhD, CEO, QUALCOMM and Rob McCray, TripleTree Senior Advisor. Other event sponsors include Cooley, Deloitte, Proteus Biomedical, InnerWireless, CardioNet, and InTouch Health. Participants include the Rockefeller Foundation, the United Nations Foundation, and the Vodafone Foundation.

For more information, visit www.triple-tree.com or call (952) 832-3350.

About TripleTree TripleTree, LLC is an independent, middle-market investment bank focused on mergers and acquisitions, capital formation and strategic advisory for healthcare and technology firms.

About the Wireless-Life Sciences Alliance. The Wireless-Life Sciences Alliance is an organization founded to create and promote an ongoing and expanding dialogue around the many opportunities to use wireless technologies to advance the delivery of healthcare. Alliance membership and event participation is exclusively extended to senior executives of life sciences and wireless technology companies, entrepreneurs, academia, and capital sources. For more information see http://www.wirelesslifesciences.org.